Marketing News

Almay The American Look

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By: TOM BRANNA

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Revlon made changes to its marketing campaign for the Almay brand after a complaint was filed by ad watchdog truthinadvertising.org (www.TINA.org). The firm had been using the slogan: “Almay Simply American.” Now Almay’s website and social media platforms now read “Almay The American Look.”...

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